In these times of economic hardship, Porada faces the challenge in a persevering and purposeful way with a brand new effective advertising campaign.
The new slogan LEARN, LIVE, DREAM describes a journey to the past to find again the traditions of a positive and hard-working Italy, which Porada takes its inspiration from. Learning from the past to live the present in a better way and dream about a much better future.
The new adv campaign is made of 4 shoots, each shot in a beautiful and evocative Italian place.
The first one was taken in Mandello, a beautiful village on the Como Lake, not so far from the bearing Brianza area. Here you can find a blend of the typical features of a recent past along with some objects of our present: the girls seated outdoor with a mobile phone.
This travel around Italy and its history is best way to describe Porada philosophy: the pure adherence to the tradition and to the pure quality that since more than 50 years is our main purpose. Always looking to the future, of course!
PORADA PRESS AGENCY