The partnership between Porada – a furniture company from Cabiate in the north of Italy, that’s renowned for its Made in Brianza credentials – and Nicolò Molteni – a FISI army standard-bearer athlete – has been renewed for another two seasons. Porada will be at Molteni’s side for the 2024/25 and 2025/26 European Cup and World Cup races.
Like Porada, Molteni is originally from Cabiate, an aspect that has moved the company to support the local athlete from the very beginning.
‘We are happy to continue to support Nicolò’s career,’ say Tiziano and Bruno Allievi, respectively managing director and former managing director, sons of Porada’s founder Luigi Allievi. ‘Our goal is to champion Cabiate on the international scene – whether that’s promoting our work, produced locally, or supporting local talent on a global stage. Cabiate is where our roots are, and here we see our future’.
Awareness of its roots, the importance of the local area and the desire to support the local context in terms of excellence are some of the reasons why the partnership between Porada and Molteni has been going on for several years now.
‘I am delighted and honoured to continue my partnership with Porada, a world-class brand,’ says Molteni. ’This support has been essential to my career for years. It helps me pursue my sporting goals, and I proudly carry the brand with me around the world during my competitions.’
The 2024-2025 season will start mid November in the USA with the World Cup races in Beaver Creek.