PORADA EVEN GREENER: 8,000 NEW PLANTS IN ITS FORESTS IN BURGUNDY, FRANCE
Porada's commitment to environmental sustainability continues, particularly in relation to the company-owned forests located in Burgundy, France.
Since 2011, Porada has pursued a strategy of investment in the French land to guarantee a sustainable and certified supply of ash wood for the production of its furniture. This ensures supervision of the wood management and procurement phases, while reducing the environmental impact of purchasing raw materials from external suppliers.
Over the years, the forest's surface area has increased to 260 hectares located in several municipalities of Burgundy: Vitry Lache, St-Aubin des Chaumes, Devay, Thaix and Remille, in the Nièvre department.
For Porada, the forest is not only an area destined for timber production, but also an ecosystem to be preserved in compliance with the laws and regulations set by the French government, which include biodiversity monitoring (the forests do not only contain ash trees, but also oak and cherry trees, to name just a few), soil protection, and water conservation. All these regulations aim to protect the national environmental heritage.
The year 2024 marks an important date for Porada's care of its forests, thanks to a significant replanting of a 10-hectare area with a total of 8,000 plants. The new shrubs will be closely monitored during their development, and only about 600 trees per hectare are expected to reach full maturity to ensure proper growth and high wood quality in the long term.
This first replanting phase will be followed by new ones over the next few years with the aim of constantly supporting the well-being of the Porada Forest.
“Neither I nor the next Porada generation will ever see the full maturity of these new plants,” says Tiziano Allievi, Managing Director of Porada. “It is our legacy to future generations, who will thus know that our thoughts today are also with them,” he adds.
Responsible forest management, combined with replanting with a targeted selection of shrubs, is a tangible corporate commitment that contributes to ensuring the well-being of the Porada Forest, a sustainable source of supply for future generations.