Porada started 2023 with a major milestone: the opening in January of its fourth monobrand showroom in Paris. A 430 square metre space overlooking Blvd. Saint Germain and seamlessly represents the Porada style. A taste that brings together the showrooms in Cabiate, Milan and London and that can also be found at Salone del Mobile. Elegance, care for detail and in-depth research into materials redefine and reinforce the contemporary and timeless style that distinguishes the company's collections.
The same fil rouge runs through the new Twenty-Three collection, which makes its appearance on the most prestigious stage, the Milan Fair. The stand, matching last year's in location and size, offers an effective mix of fully original pieces and bestsellers from previous collections.
Neutral colours, with a few rust-coloured hues, dominate the stand at the Salone, the rooms are defined by architectural spaces, dark floors - as in all our showrooms – light and textural walls. The bourgeois inspiration of the settings gives way to metallic structures where nature and plants emerge. In continuity with the Green Soul advertising campaign, nature also becomes the protagonist at the Salone and reappropriates human living spaces, emphasizing the beauty of the products and reminding us of all of the origin of so much beauty.
The Porada stand becomes a journey into the company's values and its traditions: craftsmanship, excellence, care to detail, timeless values.
Salone del Mobile
18-23 April 2023
Hall 7 | Stand A19-B20