NEW MONOBRAND STORE IN CASABLANCA
The partnership between Porada and Divanya Luxury of the Tber family in Casablanca, which has lasted over twenty years, now culminates with the opening of a single-brand store dedicated entirely to Porada. The new monobrand store has officially opened in the Palmier district of Casablanca, in the same location as a multi-brand store, under the same ownership, where Porada had already been present for a long time.
“It is precisely thanks to the 20-year relationship that binds us to Porada and the beauty of their products, which work so well in our area, that we have chosen to dedicate our entire showroom to the Italian brand,” explain Nabil and Madania Tber, owners of Divanya Luxury. “Almost 1,000 square metres of the contemporary Italian design, to inspire modern interior projects.” The renovation of the space has been conceived and developed according to Porada’s aesthetic language, to bring the visual storytelling that characterises the brand to Casablanca; and overseen by the showroom manager Maria Tber, especially when it comes to the selection of products, fabrics and hues that best respond to the local taste and aesthetics. The stylistic choices are in fact the result of the harmonious balance between Porada’s DNA and the warm colours and material textures dear to the Moroccan territory.
In the new showroom, a ‘Porada house’ is staged in 21 different settings that tell the company’s history and its commited, passionate approach to woodworking. On display there is a wide selection of pieces, belonging to the various Porada collections, which harmoniously coexist to give life to living areas, dining rooms, sleeping areas and study areas.
‘Working together with Divanya Luxury and the Tber family means continuing a long-standing relationship and giving new life to a historical partnership,’ explains Mauro Nastri, Porada’s export manager. ’The opening of the singlebrand store in Casablanca is part of the international growth Porada has been pursuing in recent years. It aims to respond to the growth trend that is already underway on the African continent and which we expect to continue in the coming years. Taking this step together with Divanya Luxury also means carrying forward personal and professional values that the two families have always shared and that transcend numbers and business strategies.’
PORADA CASABLANCA
21 Rue Mohamed Abdou - Quartier Palmiers
